The media largely determines what the public is thinking and talking about. What happens when they are talking about you?

Learn how you can (help) keep media on your side, or at least work with it through practical tips and techniques for getting positive news coverage, promoting an event, and influencing decision makers.  But what happens when a crisis strikes? How proactive can you be then?

Media Matters: The Importance of Media to Long-Term Care webinar will help you promote the good stories about the profession and your facility, as well as what to do when a crisis hits.

Presenters:
Mr. Mark Anderson, Administrator, Good-Samaritan Society – Albert Lea
Ms. Lisa Olson, Communications/PR Director, Care Providers of Minnesota

Access to Archived Web Seminars is specific to an individual username and password.  If the person ordering is different from the person who will be accessing the Archived Web Seminar, please note this in the “Order Notes” section.

Length: 60 minutes (Note: there is a black screen for the first few minutes, however all materials and content are included)

CEU: Because of professional boards' requirements and logistics, no CEUs are offered for Archived Web Seminars.

System Requirements:
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

To view a Webinar recorded in the GoToMeeting format, you must either have GoToMeeting installed, or download the GoToMeeting codec (G2M3 decoder) at https://www.gotomeeting.com/codec.